Ideas and discussion from BxB2010 Summit

Session idea: Building trust for local news sites

with 3 comments

New local news sites often get pegged as “upstarts.”  They find themselves in competition with news organizations that have spent decades building brands and earning (sometimes squandering) their communities’ respect.

What can new news sites and organizations do to win and keep the trust of the communities they serve? How do we show that we can be both nimble, in a Web-native way, but also reliable? What have we collectively learned so far? What are the best practices in this area? What are some of the tools and techniques that make sense?

My interest in this area stems from my work on, which will open up for service across the U.S. and Canada beginning in early October. I’ll be happy to talk very briefly about that, and I expect there will be other folks with ideas and projects to talk about. But this session should be a peer-to-peer style discussion. Let’s share what we know and plan to learn what we don’t!


Written by Scott Rosenberg

September 22, 2010 at 2:51 pm

Posted in Uncategorized

3 Responses

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  1. Thanks, Scott, for a great idea for a session. People interested in trust in news media might be interested in our latest RJI survey of users of community news start ups:

    Michele McLellan

    September 23, 2010 at 12:37 am

  2. I like that one. We have some things to share on those lines, having been all but drafted into service in a market with an 87-year-old newspaper.

    Tracy @ WSB

    September 23, 2010 at 5:32 am

  3. Love the idea for a session and hope we can chat a bit about it at BxB.

    One point to consider is that not all hyperlocals have to be in competition with the local dinosaur media. One method for success could be to scout ahead on the media landscape (tools, audiences, etc.) to show the way for local media to follow.

    Chuck Welch

    September 23, 2010 at 1:58 pm

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